Founded on talented people, including a senior leadership team that is 100% focused on delivering for our customers
Executive team
Dr. Xiaobing Hu
Chief Operating Officer
Xiaobing manages Romax’ global sales, marketing, engineering services delivery, customer support and financial & operational functions through a team of senior managers in each function/territory. He is responsible for driving Romax sales and profit as well as improving the global customer experience and building global strategic accounts. Since joining Romax in 2007,he has an excellent track record in efficient delivery in firstly the Global Drivetrain Business Unit and more recently the Asia Pacific Region. Before being promoted to COO, Xiaobing served as Chief Commercial Officer and held previous roles as VP Asia Pacific, Global Director for Drivetrain BU, Business Development Director for Wind BU, and Regional Director for China.
Ph.D., Materials Science, University of Cambridge
Materials Science & Engineering and Computer Science, Tsinghua University (Beijing)
Christopher K. Baker, P.E.
Senior VP – Software Products
Chris Baker is the Senior Vice President, Software Products for Romax and leads product strategy, planning, and development in that capacity. Before assuming the product helm, he held the role of Vice President, Americas between January 2018 and June 2019 and led the revitalization of Romax’s business in that region; that business is familiar territory for Chris, as he played a pivotal role in building it when the Troy, MI office first was established in early 2007. Chris has extensive leadership experience in the global CAE and automotive markets, having also held senior business development, product management, and engineering roles at Mechanical Simulation, MSC Software, and Ford Motor Company. He is passionate about delivering solutions that are innovative, process-oriented, and fit for purpose, and constantly seeks to partner with other best-in-class software teams and thought leaders to deliver on Romax’s promise to its customers and the engineering world.
BSE, Princeton University
MSE and MBA, University of Michigan, Ann Arbor
Stephen Smith
Head of Global Sales
Stephen manages Romax’s global sales and engineering services and customer support underpinned by a team of senior managers within each region, territory and business function. He is responsible for driving and leading the global sales of Romax products, services and design projects along with linking up the Product Management teams and Customer Support with our customers constantly improving the outward facing experience along with supporting the strategic growth of our global key accounts. Based at the Nottingham HQ, Stephen joined Romax in 2016 as a Regional Sales Manager for Northern Europe, turning this into the most successful territory globally. He then took a wider role early in 2019 as Sales Director of EMEA managing a team of sales managers and engineers, again growing this region by building solid relationships with strategic customers and their supply chain. With a strong track record of technical business growth & developing large key accounts globally, Stephen was promoted to Head of Global Sales in October 2020 to lead the drive to grow the Romax tools within the Hexagon Manufacturing Intelligence division after the recent acquisition in summer 2020.
